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We are a vibrant close corporation, started as a result of a passion for the local music industry and the people therein.

We aim to promote music from South Africa by providing a range of media options, i.e. magazine features, advertising and organizing of events, and brand enhancement in the forms of photo’s, articles, merchandise, designs and recordings to musicians as well as businesses within the music industry.

One of the main branches of our service is a monthly “Underplay’d music magazine” we plan to launch at the start of 2010. The magazine will be published monthly with increased press runs throughout the first four years.

The key to the success of the magazine is successful marketing. The Underplay’d Entertainment Group has a highly focused multi-dimensional sales and marketing plan to build its total circulation base quickly.

Sample distribution, organizational sales, direct mail to targeted lists and direct marketing and through established artist distribution channels will be utilized to build subscriptions.

We will also be giving into a trust which is to be used to advance the South African music scene by means of education and ultimately housing.

We believe that our product is something truly unique because of the fact that we provide a new and exciting service that has no equal within the South African music industry.

Thank you for your continual support

Sylvester Underhay
CEO
Underplayd entertainment group
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All Content © Copyright Underplay'd Magazine 2010. Underplay'd Magazine is a division of Underplay'd Entertainment Group.